television

Masterchef as an optimized TV show

Here is an amazing formula for content:

3 celebrity judges

20 skilled artists

+ A season of creative content generation with storytelling engagement.

multiple episodes featuring product placement, great entertainment, and a parallel webisode to engage people in transmedia.  The final product of 12-20 episodes of quality television, a cookbook that I can buy and a call to action for next seasons show.  This is overlooking the obvious ad spends, and endorsement deals.

I love this show.  I think its great content. I get exposed to great recipes, I am entertained, and the filmmaking of the show itself is both entertaining and informative. I dont even mind the fact that I am watching a giant ad.

Reality TV has become a great investment for brands and channels.  Skilled labor becomes subsidized for the shot at a dream of the story of “Everyman.” A hero emerges, and the curators of amazing content and brands all rise in engagement levels and customer satisfaction.  I am curious to see how this format continues to grow.

-pd

Real Time Media & TV: Suits on USA network

When a Show says “sync now” you better have the mobile content and real time marketing to back it up.  Exclusive content is no longer just a few pictures or behind the scene content.  Give me a prize for taking the extra step to download your app. The stakes are higher, and we expect more. 

When you link your TV bumpers to a basic microsite with profiles about actors, I am left disappointed. Real time marketing/media can we amazing, but make sure you have the content to back it up if you advertise it. 

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