Navdy: Think Garmin 2.0

I love the concept of apple carplay and the other in dash UI for cars, however, maybe the solution was right in front of us, but had the wrong software.  Why limit your UX while driving to hardware that came off the car manufacturing lot.  Meet Navdy: 

A modular heads up display, that allows you to use motions to interact with your digital lifestyle ( phone ) through maps, texts, and phone calls.  Gone are the days of reaching over to your dashboard mounted phone, and waiting for that new car with bluetooth display integration.  Garmins and Tom Tom’s were great, but they were single serving. Todays techie needs a screen above the dashboard that is easy to use and gives them instant access without having to be hard to navigate through its menu / interactions. 

Navdy is cool, but the more interesting observation is that these technologies have been around, but have not caught on due to price or the interactions were too broad to begin with. Leap Motion which has some amazing UX, never really solved a pain point.  Navigating your computer never really made sense, but navigating your phone while driving has always been an issue.  So much that many of us have already received tickets for driving and using our phones or just aside that policy was created to stop people from texting and driving.   

Will this catch on? I am not sure.  Is it better then anything else out there right now – yep.  I think the HUD will start to catch up, but I also wonder if there is a cultural problem still in place.  Maybe we should not be multitasking while driving at all? Its a mute point, but with that logic we should not have radio or bluetooth tech at all.   The other question is how much hardware do you need from a car, or should technology always be an add on accessory? Maybe that makes more sense. Cars are replaced every 7 years or so, where phones roll over every 2 years or so.  Maybe technology for cars should be modular and outsourced? 

Either way, it will be interesting to see how Navdy takes off.  Curious to see how the gestures work in real life, and how the resolution of the screen works and if there are any other criticisms that come to play once it starts being used by real people.  Kudos to the Navdy team for being disruptive AND creating something that is self contained and plug and play.   

 

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Which mobile company will win the auto market ?

I struggle using Siri to call a restaurant or fedex. I spend 2 entire minutes while driving finding the right location, and often it registers my “yes” as a “yet” and I have to start over.  The process is tolerable at best.

The outstanding question I have asked for the last 2 years is why is the car integration so bad? Apple knows I am sync’d via bluetooth, so why is the font so small, why is the UI not responsive, why can I not utilize something that minimizes the total number of touches?

It looks like finally that apple has started to form the strategic partnerships in auto interiors.  The race to the TV entertainment center has been amended to also include auto integration. And why not. We have become partial cyborgs in terms of mapping, directions, and search, and cars seem like one of the most underutilized places for tech and multitasking. Not that multitasking is safe, but I am just saying the technology and displays in car has been lagging compared to the rest of our entertainment universe.

According to PSFK,  the following auto makers will sign on:  Ferrari, Mercedes-Benz and Volvo initially. BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp

I am excited to see how mobile continues to integrate into our daily commute.

 

Did Apple Just Kill the Fuelband?

iphone-nike

With the new A7 Chip, all movement in 3 dimensions can be tracked.  Vanity sensors that were robust for 3rd party hardware ( fitbit, fuelband ) may now be obsolete for the casual user. The iphone 5s may just have changed the way that athletic data is created and consumed. 

-pd