What if graffiti had nothing to do with physical vandalism ? Looking back on the state of media, its hard to imagine street art without the internet.
If you do a google search for Banksy you get 4.5Mresults.
If you do a google search for “street art” you get 11M results.
That means Banksy covers 41% of most internet searches – one guy. Maybe thats not significant, but I think its rather high. And the funny part is that his “tagging” work would not have been possible without the internet. And metaphorically, what are meta “tags” – leaving your mark on an article , page, or image. Sounds like graffiti.
The web is asking to be tagged – it just looks like someone already beat us to it, way before we got wind of it.
As with all great content, if you make something truly great, people will find it, resyndicate and share it, and google will index it.
“A lot of people never use their initiative because no-one told them to.”
Create something today and share it. And while you are at it, tag it with some really good non branded keywords to get it out there. In todays world, your work has to be created with soul, and marketed with science.
Over the last few years, I have heard countless hackathons and unconferences suggest that people should mashup maps and graffiti to create an online gallery of art to experience from the WWW. Im not sure that google or redbull had the respect in the street art community to launch this, but its awesome. I love that the created on open platform to allow other users to populate the data and create something truly unique.
Another examples of brands collaborating and creating platforms rather then content. Allow for Greatness to Happen.
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Music became the most viral medium due to free access ( airwaves ) and ease of syndication. Music is circulated via radio, itunes, performances, and even stolen ( circa 1990’s & beyond). Music videos are one of the most streamed content types on youtube.
However, Art really has never reached this same virality. Maybe this is because most famous art resides in a museum or is fairly non pop culture. Except for one man.
Banksy has turned this on its head. His recent tour ( residency ) in New York has been syndicated arguably more then any existing exhibit to date. The mixture of pop resonance, internet fan base, thrilling content, and social media has allowed art to be broadcasted in a new way. A new paradigm is formed.
Its pretty amazing when art takes advantage of social syndication to extend a massive reach and influence people.