Masterchef as an optimized TV show

Here is an amazing formula for content:

3 celebrity judges

20 skilled artists

+ A season of creative content generation with storytelling engagement.

multiple episodes featuring product placement, great entertainment, and a parallel webisode to engage people in transmedia.  The final product of 12-20 episodes of quality television, a cookbook that I can buy and a call to action for next seasons show.  This is overlooking the obvious ad spends, and endorsement deals.

I love this show.  I think its great content. I get exposed to great recipes, I am entertained, and the filmmaking of the show itself is both entertaining and informative. I dont even mind the fact that I am watching a giant ad.

Reality TV has become a great investment for brands and channels.  Skilled labor becomes subsidized for the shot at a dream of the story of “Everyman.” A hero emerges, and the curators of amazing content and brands all rise in engagement levels and customer satisfaction.  I am curious to see how this format continues to grow.

-pd

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Magna Carta Jay Z Album Marks Milestone in Corporate Collaboration

What does it mean that major albums are co launched by a mobile company for an artist?  Jay Z teased the release of his Magna Carta album today signifying a milestone in artist marketing.  The video above showcases tracks, producers, and story, but its presented by Samsung Galaxy.  More and more we are seeing corporate endorsements of the changemakers and creatives of our times, and I personally am intrigued on how this awareness and shift in paid media dollars will effect content creation.  What does it mean when a new album from the heart is cosponsored by a secondary brand ?  This is commonplace in sports, and social entrepreneurship, but music has usually only maintained this relationship after the fact. Ex. Tailor Swift and Pepsi.  However, to co associate your personal brand with a tech brand seems like a new frontier in a pre launch environment.  Do you think any other artists will follow this trend?   Or for a brand like Samsung, maybe this is the best time in the “hype cycle” to endorse a product / person to get the maximum brand transference to impact their bottom line. What do you think?

-Patrick

ps. The other interesting note is that he teased the announcement using imagery via social media.  More and more, Artists and personal programming channels are being used to interact with fans wtih RTM ( real time marketing ) rather then relying on older PR channels and wire services.