Within the decade, I think self driving cars will be the norm. It will be a “why would you take the risk driving yourself” type of situation. Not to mention some really interesting side effects such as lobbying from alcohol brands and insurance companies. Imagine your car is its own designated driver – wow. After all, this is a kit that can be applied to any car, not just google cars. They are on the road, being used, and really no one is excited anymore – this baffles me. Plus, there is a very interesting scenario where this allows cars to be turned into offices or 3rd places, where no one needs to know how to drive anymore. Driving will only be a recreational sport. But I digress…
I struggle using Siri to call a restaurant or fedex. I spend 2 entire minutes while driving finding the right location, and often it registers my “yes” as a “yet” and I have to start over. The process is tolerable at best.
The outstanding question I have asked for the last 2 years is why is the car integration so bad? Apple knows I am sync’d via bluetooth, so why is the font so small, why is the UI not responsive, why can I not utilize something that minimizes the total number of touches?
It looks like finally that apple has started to form the strategic partnerships in auto interiors. The race to the TV entertainment center has been amended to also include auto integration. And why not. We have become partial cyborgs in terms of mapping, directions, and search, and cars seem like one of the most underutilized places for tech and multitasking. Not that multitasking is safe, but I am just saying the technology and displays in car has been lagging compared to the rest of our entertainment universe.
According to PSFK, the following auto makers will sign on: Ferrari, Mercedes-Benz and Volvo initially. BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp
I am excited to see how mobile continues to integrate into our daily commute.