While google glass is running into issues about the legality of use while driving, other uses of augmented reality are taking off. Skully helmets have taken the same functionality to a niche, and found success. On that note, Oakley was exploring the same UX a few years ago.
It seems that exploring a heads up display for everyone has run into challenges and fear, where AR solutions for the long tail and the particular have been embraced.
Where must PR have gone wrong where certain technologies drive people to the worse case scenario rather then what could be. Positioning off the bat is vital. Listen to what your customer want, and deliver. Capture their imagination off the bat. They will embrace the promise of something new rather then critique the holes.
pd. 8 mins
Within the decade, I think self driving cars will be the norm. It will be a “why would you take the risk driving yourself” type of situation. Not to mention some really interesting side effects such as lobbying from alcohol brands and insurance companies. Imagine your car is its own designated driver – wow. After all, this is a kit that can be applied to any car, not just google cars. They are on the road, being used, and really no one is excited anymore – this baffles me. Plus, there is a very interesting scenario where this allows cars to be turned into offices or 3rd places, where no one needs to know how to drive anymore. Driving will only be a recreational sport. But I digress…
At the same time, google glass is making a fight to not be banned by key states for use while driving –
What a dichotomy :
Partial cyborg = scares the public
fully automated robot that completely takes over = okay, I want one.
So in a sense, it seems that humans are scared of the human element.
Who will get to decide how much we allow machines to help us.
12 mins. – pd