There is a point where many technology features start to look the same – a buzzword is not something that stands out. Everyone is innovative, scalable, customizable, and on the latest build. Sometimes you need to use story or design to stand out. If you can move a consumer into the emotional state of mind ( inspiration, humor, etc. ) for just a second, you have a chance to move them down the funnel and truly discover how great your product actually is. What makes you stand out. If you don’t, make it happen through one way or another. People no longer want to settle for just good. They want to be part of something bigger.
All it takes is 30 seconds:
Good vs Better 