planning

The Persistence of Memory – Time and Creativity in Planning

Acknowledging the Gaps in How We Use Time in The Planning Process 

Musicians are trained to consider the use of time in creating work.  Many in the video production/ art field as well, but for many of us we have been trained to think transactionally for six sigma results and maximum efficiency.

A financial planner recently asked me to think in decades instead of years. 

It really made me stop and think about how I look at time in terms of my work.  I find that we are asked to think “fast” and “slow” at times depending on the campaign or project.   Most of us will gladly embrace years of historical data to come up with valid insights.  However, the trend we are often seeing is about “real time marketing” and daily feedback loops.  In PR we talk about “extending the news cycle” to compensate for people’s ( or institutions ) short attention spans. Changing time or the perception of time can create some amazing emotional experiences for a user or consumer or planner.

My thought to end on for the night is…

Think big and small at the same time.  Think in weeks, and quarters.  Hourly, and daily.  But try and think in both states.

Having a plan means you can always change it, but being able to set your milestones and think bigger about the entire project may yield new innovative ideas.  It may need real time support or help along the way ( guest blogs, media training interviews, pitching, omni channel outreach ), but the milestones will be in place.

There will always be enough moments to cherish the real time and the journey, but we need to think bigger, and time is a great place to start in thinking big.  hashtag 4 dimensional thought.

If time is our biggest asset, why do we rarely use it. 

-pd

ps. Aside : http://www.10000yearclock.net/learnmore.html

Legacy Experiences – How Today Shapes Tomorrow

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The “rewind” buttons remains, but the stop button is no longer with us – it has been replaced by play/pause.  Although there is nothing to rewind anymore ( media wise ) some legacy terms will be here to stay.  Other functions like the stop button are gone because the playhead that used to be lifted off of cassette tapes are no longer there.  No stop is needed. There is no longer a difference between pause and stop anymore in a media context.

So whether thinking about the floppy disc icon on your computer, or something as ridiculous as America not using the metric system, things that we design sometimes stick around.  

I will end this post with a message from Green Architect William McDunnough. Somethings we create will temporally be here for less then a moment. But the question of human intention and quality design can differentiate if something becomes a legacy going forward or a legacy in the history books. One is timeless, and the other is dated. 

Well I think
as designers
we realize that design is a signal of intention
but it also has to occur
within a world 
and we have to understand that world
in order to imbue our designs 
with inherent intelligence
so when we look back
at the basic state of affairs
in which we design
we, in a way, need to go
to the primordial condition
to understand the operating system 
and the frame conditions
of the planet
and the exiting part of that 
is the good news that’s there
because the news is the news of 
abundance
and not the news of limits
and I think as our culture 
tortures itself now
with tyrranies
and concerns over limits
and fear 
we can add this other dimension of abundance
that is coherent 
driven by the sun 
and start to imagine what that would be like 
to share

William McDonough”