Over the last few years, I have heard countless hackathons and unconferences suggest that people should mashup maps and graffiti to create an online gallery of art to experience from the WWW. Im not sure that google or redbull had the respect in the street art community to launch this, but its awesome. I love that the created on open platform to allow other users to populate the data and create something truly unique.
Another examples of brands collaborating and creating platforms rather then content. Allow for Greatness to Happen.
7 mins pd