The promise of additive (3d) printing has been very hyped up for a while because it has been in the prototyping stages. Its hard to really see the value of products that we traditionally take for granted with economies of scale. However, 3d printing was designed for efficiency and personalization. This first ( most recent ) video made me think about how the technology is less important, then the process and substrate involved. The technology in general is just an idea, but applied to a vertical, it becomes a contextual solution with real value. Context is everything.
Houses / Construction:
Makeup / Fashion
Biology
Good vs Better 