Over the last few years, I have heard countless hackathons and unconferences suggest that people should mashup maps and graffiti to create an online gallery of art to experience from the WWW. Im not sure that google or redbull had the respect in the street art community to launch this, but its awesome. I love that the created on open platform to allow other users to populate the data and create something truly unique.
Another examples of brands collaborating and creating platforms rather then content. Allow for Greatness to Happen.
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Music became the most viral medium due to free access ( airwaves ) and ease of syndication. Music is circulated via radio, itunes, performances, and even stolen ( circa 1990’s & beyond). Music videos are one of the most streamed content types on youtube.
However, Art really has never reached this same virality. Maybe this is because most famous art resides in a museum or is fairly non pop culture. Except for one man.
Banksy has turned this on its head. His recent tour ( residency ) in New York has been syndicated arguably more then any existing exhibit to date. The mixture of pop resonance, internet fan base, thrilling content, and social media has allowed art to be broadcasted in a new way. A new paradigm is formed.
Its pretty amazing when art takes advantage of social syndication to extend a massive reach and influence people.