art

Landfill Harmonic – Be Inspired by this Orchestra made from Recycled Items

This town in Paraguay has built an entire orchestra out of trash & recycled items ( upcycling ).  The program has helped keep kids out of alcohol and drugs, but also has taught the community about citizenship, community, and arts education.

It’s inspiring to see art flourish from those that have nothing.  Passion and Resourcefulness in a connected age can connect the story of one to many.

 

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Redbull & Google push Street Art

Im impressed. 

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http://www.streetartview.com/

Over the last few years, I have heard countless hackathons and unconferences suggest that people should mashup maps and graffiti to create an online gallery of art to experience from the WWW.  Im not sure that google or redbull had the respect in the street art community to launch this, but its awesome.  I love that the created on open platform to allow other users to populate the data and create something truly unique.

Another examples of brands collaborating and creating platforms rather then content.  Allow for Greatness to Happen.

7 mins  pd

Why Data can Often be Answering the Wrong Questions

 

Data is always historical.  However our goals are always future focused.

There is a science and art to data and strategy.   One part is very rational, and another is emotional.  Knowing how to merge the two, and depart from the obvious is where true innovation starts to occur.  

People turn to analytics to measure performance, determine data driven insights, and establish strategy based off the summation of all of this.  This type of thinking is great for identifying outliers, becoming aware of existing behavior, and a several other types of insights.  For the most part I personally think this can be incremental.  This has a place. I am not saying its good or bad. It just shows you exactly what you went looking for. 

Now lets consider another part of this equation.  Where do you want to be in x months? Could it be that we need to incorporate an entirely new way of thinking that is not currently being measured. Something that no one is looking for.  If we need to make leaps, instead of incremental milestones in progress, sometimes we need to step aside from the data and set our own goals using new tools and create new data sets.

The issue with ONLY relying on historical data is that innovation does not always show up in a data set.  Even if you crowdsource popular opinions of what people want, they can only think so far ahead.  And sometimes the true disruptions and innovative outliers are overlooked to make a prettier graph.  This is an common issue in social media.

These outliers could be the next ipad, tesla, or facebook.  Reference here to the famous Henry Ford quote ” If I had asked people what they wanted, they would have said faster horses.”  Sometimes the data was right, but to grow and move ahead, one needs to assume the data could be wrong if you could see what the future data would look like.  Things change.

There is a science and art to data and strategy.   One part is very rational, and another is emotional. Knowing how to merge the two, and depart from the obvious is where true innovation starts to occur.  

Data can always show you where you have been. But it cannot always show you the best path forward.

pd –   18 minutes.

Banksy: When Art Becomes More Viral Than Music

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Music became the most viral medium due to free access ( airwaves ) and ease of syndication.  Music is circulated via radio, itunes, performances, and even stolen ( circa 1990’s & beyond). Music videos are one of the most streamed content types on youtube. 

However, Art really has never reached this same virality. Maybe this is because most famous art resides in a museum or is fairly non pop culture.  Except for one man. 

Banksy has turned this on its head.  His recent tour ( residency ) in New York has been syndicated arguably more then any existing exhibit to date. The mixture of pop resonance, internet fan base, thrilling content, and social media has allowed art to be broadcasted in a new way. A new paradigm is formed. 

Its pretty amazing when art takes advantage of social syndication to extend a massive reach and influence people.  

 

Spotting Creativity

Sometimes, it’s really a matter of keeping an eye out for new approaches to things you never even considered. A new lens on life can give you an entirely new tool set to approach issues and challenges you have at work. 

But when disruption and true innovation happens, you can take note. The real lesson is learning how to pivot those insights and apply them to new situations. Sometimes all its takes is some inspiration mixed with a new perspective on solutions, not problems. 

Applying Analytics to the Restaurant Industry

As many of you know, I have just joined the team at Revel Systems (www.revelsystems.com) .  I am super excited to join a top notch startup who is changing the way the service industry is run.  I am fortunate enough to work with three of my favorite things every day – tech, data, & food ( grocery/ retail service ).

One thing that really drew me to this new job was the opportunity for data to influence the restaurant industry. From my time at WCG ( now W2O ), I learned so much about how analytics could drive a strategy for marcom or engagement. The real epiphany though of the “data” buzz words we have been hearing about over the last year though are really about tracking assets and being self aware of your decisions to simply forecast your own decisions and refining your plan for better quality.

I am now a converted “foodie.” I dream of Michelin Star restaurant dinners once a year, and have begun to appreciate a good wine   or the different notes of a seasoned dish.  That’s the artist in me. However, the business side of me understands that their is a value of that dish – both perceived/ earned value and actual costs per plate.  The balance of the art and business of a restaurant is what I find so intriguing.  People pay for the value, but dont mind the cost.

The dream of the chef ( artist ) is to be able to produce tastes on a plate that can inspire the critic, but also make the account manager happy with the books. Understanding your menu / ingredient data can help justify how you shape your dishes, but also understand how you are using ingredients, and where you can be efficient with your assets.  Same applies to mixologists in the bar industry.  I feel that people are afraid to embrace data in that people may not want to know the cost of a slice of tomato, but really, once you understand the data, you have the power to make better decisions.  It’s empowerment.  People will always pay for art and an experience. Its just nice to be able to understand and justify the math behind art.

I love what I am working on with the Revel team. Its amazing to see what you can passively track from a POS system.  Let me know if you have any contacts in the service industry who are open to hearing about how data analytics and a sleek POS system can change how you do business.

-Patrick

Magna Carta Jay Z Album Marks Milestone in Corporate Collaboration

jay z samsung magna carta

What does it mean that major albums are co launched by a mobile company for an artist?  Jay Z teased the release of his Magna Carta album today signifying a milestone in artist marketing.  The video above showcases tracks, producers, and story, but its presented by Samsung Galaxy.  More and more we are seeing corporate endorsements of the changemakers and creatives of our times, and I personally am intrigued on how this awareness and shift in paid media dollars will effect content creation.  What does it mean when a new album from the heart is cosponsored by a secondary brand ?  This is commonplace in sports, and social entrepreneurship, but music has usually only maintained this relationship after the fact. Ex. Tailor Swift and Pepsi.  However, to co associate your personal brand with a tech brand seems like a new frontier in a pre launch environment.  Do you think any other artists will follow this trend?   Or for a brand like Samsung, maybe this is the best time in the “hype cycle” to endorse a product / person to get the maximum brand transference to impact their bottom line. What do you think?

-Patrick

ps. The other interesting note is that he teased the announcement using imagery via social media.  More and more, Artists and personal programming channels are being used to interact with fans wtih RTM ( real time marketing ) rather then relying on older PR channels and wire services.

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