Anyone can make a drone deliver object A (pizza, books, boxes, sushi ) to position X,Y. But to make people feel part of a story and believe in a product or the potential or a machine to improve the quality of a moment/life is unique. This is where creativity and storytelling come into play. Cirque Soleil pulls this off in a synchronized dance of wonder and technology. Not that it hasn’t been done before ( Austria ), but this performance resembling fantasia brings lifeless technology to light – literally.