The Allure of the Mystery Box: SAAS Delivery Subscriptions

New Breeds of Delivery services have emerged for a low monthly fee delivered right to your door. Curated selections of anything that speaks to your unique interests. From doggie treats, clothes, or geek culture – you can find the right price and product mix for you.

However, the real value proposition here is that customers are willing to pay for a surprise. The allure of the mystery box is that sometimes its amazing, othertimes its a bust – but the potential of greatness is a risk people are willing to pay for ( to gamble ).  And if the economics work out, its worth playing to game another month for a low monthly cost.

Mystery, entertainment, and goods delivered right to your door. What could be better?  A gift.  A present. It’s whatever you want it to be.

-pd

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