I love using my phone for workouts with itunes radio – there is one problem. The ads I get while running my 5k are for Pepsi and McDonalds. I am not complaining about the ads themselves. I understand the trade off between getting free music and listening to a free advertisement, but you would think that my phone would be smart enough to know I am using the Nike Running App, and thus am working out. Additionally, their is a key missed opportunity to associate key brands with my workout. In theory, I could crave a soda or big mac after my run, but usually its the last thing I am thinking about while trying to get in shape. This seems like a big missed opportunity.
In a world where the internet knows 120+ dimensions of who I am and what I buy/watch, I am surprised that ads are still so dumb. This is another example of how we should be leveraging data to create more meaningful experiences to create relationships between brands and consumers.
Good vs Better 