Why iOs 8 has Created a New Paradigm for Responsive UX and Advertising

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WWDC introduced a number of features on monday that really showed off some impressive applications of responsive user experience ( I feel like I should coin that term ).  Several things stood out, but one thing in particular – “handoff.”  A lot of apps were designed to run the same content in multiple browsers and device sizes but the experience always had to be saved, and then reopened in another window.  The fact that you can do this in a ubiquitous way is huge.  This represents a new way of working where you never have to pause or exit while transitioning between devices. Instead of responsive consumption, we can finally have responsive production. 

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Another interesting question is if this will support cross device cookies for advertising?  I could imagine if that if you could track a mobile website going to a desktop version, you could also track conversions between different iOs and web browsers for retargeting and digital ads.  This could be really powerful for advertisers and marketers alike.

Windows 8 created an experience that allowed for windows to be scaled across devices. iOs has taken that to the next level where they can truly be used across devices without interruption.

 

I cant wait for fall to come so we can try this out in person, but I am more excited to see how this changes workflows for everyday people. Gone are the days of emailing a photo to yourself, or saving something to a google doc just so you can open in at your desk.   When we can actually take things with you, how will that change how we act and plan?

 

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