Documenting your “raids” in WOW or other games has been a standard practice in the gamer community for a while. For the record, I am not a gamer. Playstation’s most recent ads have been highlighting their new “share” functionality for gameplay which is a big feature for the platform.
This is clear example of where Marketers need to go in the future. Watch and listen to what your users and brand ambassadors are doing, and then make it easier for them to do what they enjoy doing. Sony delivered and then some.
Social gaming has always been big in the game experience, but making it easier to document and share gameplay will change how gamers can easily share and connect about moments that matter to them. Thus making them happier engaged members of the community, and maybe even changing the way people play games. This could have a big impact on learning how to beat levels, develop your skills, or challenge people from across the globe. Documentation has always been a form of measurement, which can only lead to other insights.
What other industries could benefit from allowing their customers to document and give real time feedback about their experiences with their product. Everyone is already doing this to an extent with social media monitoring, and whatnot, but can brands make it easier to work with their community? Yes.
If you give your fans what they want, they will not only be happier, but they may help you evolve as a brand.