Google Glass for Motorcycles is Awesome

While google glass is running into issues about the legality of use while driving, other uses of augmented reality are taking off.  Skully helmets have taken the same functionality to a niche, and found success.  On that note, Oakley was exploring the same UX a few years ago.

It seems that exploring a heads up display for everyone has run into challenges and fear, where AR solutions for the long tail and the particular have been embraced.

Where must PR have gone wrong where certain technologies drive people to the worse case scenario rather then what could be. Positioning off the bat is vital.  Listen to what your customer want, and deliver.  Capture their imagination off the bat. They will embrace the promise of something new rather then critique the holes.

pd. 8 mins

 

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