I am staring to use buffer app to preschedule some tweets. I have sync’d MOZ with buffer so that it will post my tweets at the exact times throughout the day that my followers are most active. Sounds pretty great, huh?
There are two questions that this leads me to contemplate.
1. How do we trust in machines to perform better then we can? We are all already part cyborgs (iphones) and comfortable with machines (vending or mHealth ) however, social media seems too intimate to trust to a computer, right? However, if an app can make my personalized messages resonate to their max, it seems foolish to not utilize technology to assist in my posting.
2. Now we enter the more interesting question of the “tragedy of the commons”. If everyone uses the buffer app, it stops becoming useful. This scenario is very unlikely, but if social media becomes networks of bots talking to other bots, doesn’t that defeat the purpose of using it to begin with? A more realistic scenario would be that after a certain number of followers use buffer and optimize post times, then you will be technically posting at non optimal times due to systematic error.
The solution I settled on was to use buffer to post key pieces of curated and original content at agreed upon peak times ( morning, lunch, getting off work ), and then still actually manning my twitter handle for engaged conversations. I am not sure how long I will use this app, but I have become to understand and appreciate the added value of using a 3rd party service to help me post my social media updates. I can focus more on content rather then execution.