Which mobile company will win the auto market ?

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I struggle using Siri to call a restaurant or fedex. I spend 2 entire minutes while driving finding the right location, and often it registers my “yes” as a “yet” and I have to start over.  The process is tolerable at best.

The outstanding question I have asked for the last 2 years is why is the car integration so bad? Apple knows I am sync’d via bluetooth, so why is the font so small, why is the UI not responsive, why can I not utilize something that minimizes the total number of touches?

It looks like finally that apple has started to form the strategic partnerships in auto interiors.  The race to the TV entertainment center has been amended to also include auto integration. And why not. We have become partial cyborgs in terms of mapping, directions, and search, and cars seem like one of the most underutilized places for tech and multitasking. Not that multitasking is safe, but I am just saying the technology and displays in car has been lagging compared to the rest of our entertainment universe.

According to PSFK,  the following auto makers will sign on:  Ferrari, Mercedes-Benz and Volvo initially. BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp

I am excited to see how mobile continues to integrate into our daily commute.

 

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