Month: September 2013

Masterchef as an optimized TV show

Here is an amazing formula for content:

3 celebrity judges

20 skilled artists

+ A season of creative content generation with storytelling engagement.

multiple episodes featuring product placement, great entertainment, and a parallel webisode to engage people in transmedia.  The final product of 12-20 episodes of quality television, a cookbook that I can buy and a call to action for next seasons show.  This is overlooking the obvious ad spends, and endorsement deals.

I love this show.  I think its great content. I get exposed to great recipes, I am entertained, and the filmmaking of the show itself is both entertaining and informative. I dont even mind the fact that I am watching a giant ad.

Reality TV has become a great investment for brands and channels.  Skilled labor becomes subsidized for the shot at a dream of the story of “Everyman.” A hero emerges, and the curators of amazing content and brands all rise in engagement levels and customer satisfaction.  I am curious to see how this format continues to grow.

-pd