When a Show says “sync now” you better have the mobile content and real time marketing to back it up. Exclusive content is no longer just a few pictures or behind the scene content. Give me a prize for taking the extra step to download your app. The stakes are higher, and we expect more.
When you link your TV bumpers to a basic microsite with profiles about actors, I am left disappointed. Real time marketing/media can we amazing, but make sure you have the content to back it up if you advertise it.