Beer. Coloring. Packaging

creative-beer-packaging

by Agency Txaber. 

Sometimes, packaging can add emotional value and inform the user about a consumer good. This proof of concept translates color and thus taste for microbrews.  What a great idea.   This does bring into question the interaction between the value of a brand and the value of the product itself.  However, this brew is guaranteed to be a hit with the design community who loves their pantone colors.

Rethinking security questions for the modern age

Your mothers maiden name.

The Street you grew up on.

Your pets name.

In an era where every social moment is documented and searchable, we need to rethink internet security questions for the modern era.  Your password should not be able to be reset by someone who can look at your Facebook page, or run a basic internet lookup.  Things like biometric data ( apple pay fingerprint scans ) are steps in the right direction, but there are some basic approaches that we should adopt for the platforms we use to be safer.  Two factor authentication being one of the easiest ones to correct. Many programs send an SMS one time use code to your cell phone when you register.

There will always be social hacking, and phishing attempts, and just smart people that know how to get in.  But there is an obligation for the people that design platforms to not make our personal information guessable and easily hackable.  In a time where my digital life is almost more valuable then my physical assets, we need better protection.

As technology changes us, we owe it to ourselves to rethink the processes and legacy processes that its built on. Some things will remain solid over time, other things become less relevant and need to be updated.  Adapt

The Allure of the Mystery Box: SAAS Delivery Subscriptions

New Breeds of Delivery services have emerged for a low monthly fee delivered right to your door. Curated selections of anything that speaks to your unique interests. From doggie treats, clothes, or geek culture – you can find the right price and product mix for you.

However, the real value proposition here is that customers are willing to pay for a surprise. The allure of the mystery box is that sometimes its amazing, othertimes its a bust – but the potential of greatness is a risk people are willing to pay for ( to gamble ).  And if the economics work out, its worth playing to game another month for a low monthly cost.

Mystery, entertainment, and goods delivered right to your door. What could be better?  A gift.  A present. It’s whatever you want it to be.

-pd

The transition from ipod nano watch to apple watch over 4 years

Apple is great at product marketing.  In 2010 the ipod nano had a watch kit that allowed you basic functionality. In 2014 they recently watched their apple watch “ecosystem” that from a design perspective has the same elements but much better functionality and integration.   My question is what is incremental vs transformative.  What disruptive innovations are we ready for and how long should they take?  Maybe this is the perfect time. 

Cost in 2010 : 149 on launch, and decreased to 50 over time. 

Cost in 2014: 349 base. 

I am acknowledging that these are different products, but I wonder what questions were asked about where the early adopters were, versus how this product could evolve into a larger product offering for apple versus just a software app.  It will be very interesting to see how the apple portfolio changes over the next five years ranging from carplay, apple tv, phablets, and watches.  A quantified self, home, and life. 

2010

 

 

apple watch 2010

 

2014

 

iwatch
robot smart home

Move over Wall-E, Jibo is here: Entering the age of personal robots

This is a fundraising campaign, but it brings up an interesting question of whether the Internet of Things will evolve faster then “things” become their own product? People don’t want a new gadget, they want a new experience.  Computers and beings, not new kinds of sensors.   Again, its about the experience and context of data rather then wearables and data overload by themselves. 

http://www.myjibo.com/

 

ALS Ice Bucket Challenge Data Visualization

IBC ALS ice bucket challenge celebrity data visualization ice bucket challenge stars dataIBC-data-visualization-als-icebucketals ice bucket challenge celebrity data visualization

This is the first of a few visualizations to come (Click image for bigger version).  I was very interested in mapping the syndication of this challenge through social networks and looked into mapping it from its source to some of the more famous public figures who have recently taken it on.  I will update this again next week when I have some more data (updated 8/18) . I am having trouble connecting some of the elements in my tree to other social graphs. This one is the biggest so far.  

I would love to make this an interactive page with videos if someone is interested in helping out – I am not sure the best way to pull that off.  I was trying to do this in D3, but now am using Cytoscape. 

Thanks,
Patrick 

ps. Thanks to Leonard for the help! 

Nob vs Leap: Next Generation Wearables navigate by simply waving a finger

I am very curious to see how wearables for PC / Mac navigation develops.  In a world where we have very specific uses for touchscreens per device types, the idea of having a wearable or a sensor for general use of a computer seems awkwardly new.  Both Leap and now Nob have been providing the vision of specific natural gestures to enhance how we interact with computers.  I wonder if people will be happy with these technologies purely as entertainment enhancements or if they need a productivity use to rationalize a buy.  Are both these technologies simply an expensive mouse, or do they represent a new generation of hardware peripherals?  Maybe other BYOB setups like Microsoft Smartglass will take off in this space in niche communities like gaming?

Nob

Leap 

What do you think?

Navdy: Think Garmin 2.0

I love the concept of apple carplay and the other in dash UI for cars, however, maybe the solution was right in front of us, but had the wrong software.  Why limit your UX while driving to hardware that came off the car manufacturing lot.  Meet Navdy: 

A modular heads up display, that allows you to use motions to interact with your digital lifestyle ( phone ) through maps, texts, and phone calls.  Gone are the days of reaching over to your dashboard mounted phone, and waiting for that new car with bluetooth display integration.  Garmins and Tom Tom’s were great, but they were single serving. Todays techie needs a screen above the dashboard that is easy to use and gives them instant access without having to be hard to navigate through its menu / interactions. 

Navdy is cool, but the more interesting observation is that these technologies have been around, but have not caught on due to price or the interactions were too broad to begin with. Leap Motion which has some amazing UX, never really solved a pain point.  Navigating your computer never really made sense, but navigating your phone while driving has always been an issue.  So much that many of us have already received tickets for driving and using our phones or just aside that policy was created to stop people from texting and driving.   

Will this catch on? I am not sure.  Is it better then anything else out there right now – yep.  I think the HUD will start to catch up, but I also wonder if there is a cultural problem still in place.  Maybe we should not be multitasking while driving at all? Its a mute point, but with that logic we should not have radio or bluetooth tech at all.   The other question is how much hardware do you need from a car, or should technology always be an add on accessory? Maybe that makes more sense. Cars are replaced every 7 years or so, where phones roll over every 2 years or so.  Maybe technology for cars should be modular and outsourced? 

Either way, it will be interesting to see how Navdy takes off.  Curious to see how the gestures work in real life, and how the resolution of the screen works and if there are any other criticisms that come to play once it starts being used by real people.  Kudos to the Navdy team for being disruptive AND creating something that is self contained and plug and play.   

 

The Need for Contextual Mobile Advertising: Nike Running App

I love using my phone for workouts with itunes radio – there is one problem.  The ads I get while running my 5k are for Pepsi and McDonalds.  I am not complaining about the ads themselves. I understand the trade off between getting free music and listening to a free advertisement, but you would think that my phone would be smart enough to know I am using the Nike Running App, and thus am working out. Additionally, their is a key missed opportunity to associate key brands with my workout.  In theory, I could crave a soda or big mac after my run, but usually its the last thing I am thinking about while trying to get in shape.  This seems like a big missed opportunity. 

In a world where the internet knows 120+ dimensions of who I am and what I buy/watch, I am surprised that ads are still so dumb.  This is another example of how we should be leveraging data to create more meaningful experiences to create relationships between brands and consumers.